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February 19, 2013

THE INDEPENDENT (February 19, 2013)

 

PR gurus: the kings of a crisis

Stuart Higgins‘s deployment to Pretoria is a sign of the growing demand and international nature of London’s crisis communications industry. His involvement in a South African-based story follows Max Clifford’s representation of Shrien Dewani, from Bristol, who is accused of killing his wife Anni during a honeymoon in Cape Town in 2010. Clifford also represented OJ Simpson during his trial in America in the 1990s.

Other PRs who specialise in coming to the aid of high-profile clients include the former News of the World editor Phil Hall, who represented the England footballer John Terry and the wife of Sir Paul McCartney, Heather Mills.Matthew Freud came to the rescue of Gordon Ramsay when his career was facing a meltdown, while Gary Farrow protected Jonathan Ross after the Andrew Sachs voicemail scandal.

The involvement of Mr Higgins in the Pistorius case can be read as an indication of the power of the British news media in influencing a global story. He understands the international reach of the Daily Mail’s website and the special place held by The Sun in the ecology of the News Corp empire.

Other London PRs work on a different level. Lord Bell has promoted the image of the likes of Thai politician Thaksin Shinawatra.

All of these British reputation managers are challenging the American pairing ofMark Fabiani and Chris Lehane, whose work for Lance Armstrong has helped them to the title, “Masters of Disaster”.

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