Masters of Disaster: The Ten Commandments of Damage Control
Written by Mark Fabiani, Chris Lehane, and Bill Guttentag, Masters of Disaster is a book that tackles the different methods of responding to crises. The book contains various case studies of real-life crises. The authors examine and pinpoint the correct and incorrect methods that were used in dealing with the problems in the cases presented.
One case that was examined was the Tiger Woods scandal. According to the book, timing is very important when it comes to damage control. Tiger Woods waited too long to acknowledge publicly his mistake, which negatively affected his image. The book, however, does not promote rushing things, but rather emphasizes that it is important for those in crisis to gather themselves and prepare well before making a public statement, as long as it is for the sake of putting out the real story.
One of the book’s authors, Mark Fabiani, was one of Bill Clinton’s lawyers during the Whitewater and other White House controversies. He was one of the reasons that Mr. Clinton prevailed over the political opponents who tried to use those controversies to undermine his legislative agenda.